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BizMiner for Online Marketing Research Planners
Our marketing research profiles are available for more than 16,000 lines of business in both national and local versions. You can match your type of business and target market area (state and metro areas) to others in the same situation, benchmark your local and national markets, or compare local market viability factors. That hard-to-find information forms the competitive backdrop to developing a marketing plan and strategy with a successful vision. It helps you identify target market opportunities and alerts you to obstacles that you need to address as you tell your story. We have the marketing research statistics that you need when writing a marketing plan, whether it's for your own business or a client's. Our online Marketing Research Profiles develop trends for industry-wide, small businesses and startup segments in each line of business we analyze. Our Industry Data Buffet lets you select specific measures for two or more areas. Our State Market Indexes break out industry trend data for all 50 US states and DC in each report. We provide hard market area industry analysis on your specific line of business. Business owners and business planning consultants come to BizMiner looking for reliable, detailed data they can incorporate into their business plans. Our Marketing Plan Research Profiles address a series of competitive trend issues in your specific line of business, including average sales, total area market volume and failure rates for the industry, as well as small businesses and startups within it. The reports even track firms that were in operation three years ago and report on the growth of those that made through that first, difficult period. (These measures also detail industry averages, small businesses and startups separately.) You can easily compare your business vision to these real-life experiences for any of 16,000 industry segments in every state and most metro areas. We provide industry-specific data on local and regional markets. If you need localized marketing data, our Marketing Plan Research and Target Market Scorecard series provide a cost-effective alternative to primary research consultants (many of whom utilize out reports) or beating the bushes yourself. The Marketing Plan Research series conducts industry analysis at both the national and local levels, detailing information for each of the 16,000 lines of business we cover for 250 US metropolitan areas and each of the 50 states. Each report in the State Market Index series ($599) examines performance and vitality in a single industry in each of the 50 states and DC. If you don't need a complete set of industry trend measures, our Industry Data Buffet (from $84) lets you select only the measures you want for up to four market areas. We also report on more business vitality measures in each of the nine major industry sectors, economic populations and income at the zip code in our Area Demographic Profiles (Metros- $99; States $129) . Our Local Business Summaries ($70) include the same business vitality measures, and are available for every US state, metro area and more than 3,000 counties. Both of these report series provide great background to understand sector-by-sector economic vitality in any locale. Marketing Research Profiles sharpen your understanding of your industry, its performance and opportunity markets. If you are planning for a b-to-b business, the Marketing Plan Research series also helps you understand your customers. How are they doing? Should you target an industry segment in a particular location? These profiles help you tell your story by “painting a statistical picture” of your industry or the competitive market in your area. The data in them creates a backdrop of competitive knowledge that lets you seize on the positives and identify problem areas like high failure rates low sales growth or efficiency issues in your market. Your recognition of both – and your explanation of how you plan to overcome problems you identify with the help of our reports – is a powerful tool to bring to your planning process, or to investors. In general, retail and service businesses will find Local Marketing Plan Research Profiles most useful, since they reflect a particular local market area. Manufacturing, mail order and internet-based service or retail startups should look more toward the national comparisons in our US Marketing Plan Research series. One note—if your market area doesn't have at least 25 firms in the analysis pool that is used to analyze the industry in that area, consider selecting either a larger area (state or national) or a broader, less specific industry category. 3. We help you understand what kind of performance to expect from an average firm, a small business or a startup in your line of business. Our reports help you understand what to expect from a business by analyzing the experience of others in your situation – in your line of business and in your market area. Our local and national Marketing Plan Research Profiles develop special “survivor” measures that help you assess where successful businesses with your characteristics usually land in three years. The “survivor” measures add a dimension to traditional industry “snapshot” analysis, which we also include in our Profiles. This multi-faceted view of the industry – “snapshot” and “survivor” images – is one of the great advantages of BizMiner analysis. Another is the range of industry and location detail. The third is a set of proprietary measures that help sharpen your understanding of what's to come: survivors sales, sales per employee measures, failure rates, entrepreneurial activity rates and concentrations of high growth firms in your market. These and other analytical advantages help you understand the current picture of the business you are starting – and where it may be heading over the next few years. Other Tools for Marketing Plan Researchers We have other tools to help you, too. You can view free samples of any of our profile series. The samples show you exactly what measures and format you can expect with any report of that series and version. If you are struggling with the measures in our reports, we provide free Marketing Research Edge and Financial Analysis Edge memos that help you understand how to understand and apply various measures. You can even read more about our analytical methodology. And of course, you are always welcome to contact us with questions. |
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