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By agreement with suppliers, we are not at liberty to divulge specific sources of raw data. Census and other government data is used incidentally As a result, some firms are missed and specific information on others is lacking from the database. However, the overall current coverage of the databases approaches 12 million business operations annually. While 100% firm coverage is desirable for analysis purposes, the greatest value of the Profiles rests in discerning patterns of activity, which are reflected in the large samples used to develop our reports. As is the case with any databases this large, some errors are inevitable. No representation is made as to the accuracy of the databases utilized or the results of subsequent analyses. Survival and sales analysis of franchisees and independent business operations are based on information supplied largely by business owners and representatives to private credit reporting services. Inaccurate information supplied by franchisees or other business owners or representatives may affect the analysis. Survival rates assume that the discontinuance of a facility's presence among the credit reporting databases reflects the discontinuance of operations of that facility. Neither the Brandow Company nor its resellers has undertaken independent primary research to confirm the accuracy of the data utilized in the Profile analyses. Neither the Brandow Company nor its resellers are responsible for conclusions drawn or decisions made based upon this data or analysis. In no event will the Brandow Company or its resellers be liable for any damages, direct, indirect, incidental or consequential resulting from the use of the information contained in BizMiner reports. Industry Classifications We use an industry classification system based on the 4-digit Standard Industrial Classification system. However, our system is much more granular, detailing about 10,000-16,000 lines of business in our various report series. This system allows us to present a much more in-depth level if trend detail than the current NAICS system used by the US and Canadian governments. It is most effective in developing industry trends, snapshots, experience-base forecasts and averages. Although every business has a Major Industry (2-digit) and Detailed Industry (4-digit) classification, not every business selects a more detailed line of business as its primary classification. Statistics in our reports are always based on firms that identify that particular classification as their primary line of business. This is important for researchers assessing market volume, which in our reports is based on businesses primarily in a given classification, and does not include sales data for firms which may operate this type of business as a secondary or tertiary line. |
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